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Take Your eCommerce and Web to Print Solution to the Next Level


An intuitive user experience will ensure your customers find it easier to do business with you online


Powerful integration options for your payment gateways, shipping services or invoicing systems ensure you’re automating your orders


Scalable architecture enables you to design for now and plan for the future


With flexible licensing and modular components you can custom configure a solution to meet any requirements or budget

What is MarketDirect StoreFront?

eProductivity Software MarketDirect StoreFront is a web to print solution designed to power your print business online. With simple intuitive tools, and support for a wide range of products and applications, you can grow your business and sell more online. Offering comprehensive integration for eProductivity Software Suites and Management Information System (MIS), MarketDirect StoreFront delivers unparalleled order-to-production automation, reducing handling costs and errors, and increasing sales.

With MarketDirect StoreFront you can offer your customers the most convenient and intuitive online print-buying tools available. You can sell virtually any new product, inventory item, or even marketing campaigns.

How does MarketDirect StoreFront work?

With a complete ecommerce toolkit, including easy-to-use site-building and customization tools, departmental cost center and user management, payment gateway integrations, multi-carrier shipping management, and powerful reporting tools, your site administrators can readily manage thousands of products and users in a secure and intuitive environment.

Site Building Tools

With SmartStores for MarketDirect StoreFront you can choose from a library of site templates and begin building your web to print store quickly and easily. You can modify an existing template to include branding elements, colors and graphics without any HTML/CSS programming skills. And if your project does require a higher degree of customization you have access to the source code and an advanced HTML/CSS editor provides complete flexibility and control over your site.


MarketDirect StoreFront offers several powerful options for document versioning and personalization. With the included SmartCanvas solution, your customers can create rich documents, designs and layouts entirely in the browser. You can publish SmartCanvas templates, based on Adobe® InDesign with full control over which elements can be modified or changed and which are locked down making it ideal for brand sensitive document versioning. Optionally

SmartCanvas VDP enables your customers to merge SmartCanvas templates with data, enabling intuitive VDP design and composition – all within the browser.

Customer Management

Customer administration and management can be complex, with MarketDirect StoreFront’s tools you can rapidly onboard new users with bulk import options. With complete control over user profiles, product and catalog level access privileges and even cost center and department definition, managing your customers has never been easier.

Marketing Tools

With MarketDirect StoreFront’s available AutoEngage solution, you can turn your customer database into a customer engagement tool. This enables you to quickly and easily create targeted marketing campaigns and send your customers offers for discounts, new products – even to remind them to finish checking out. AutoEngage helps you increase traffic and improve transaction completion rates, best of all it’s easy to use, so you can setup and activate a campaign in minutes.

Inventory Management

With MarketDirect StoreFront’s available fulfillment module you can manage your warehouse and inventory setup, orders, and production for your web to print customers. Define your warehouse layout, and inventory locations and specifications, publish products to your web to print store. When your clients place an order, a pull list will be generated, and shipping information automatically updated. Additionally, with MarketDirect StoreFront’s available Rentals and Reservations solution you can manage outbound and inbound inventory for events. With the ability to define event schedules, special handling instructions, and automatically create return packing slips – you can offer your customers complete event support and logistics without the overhead.

Shipping Management

MarketDirect StoreFront’s available shipping module enables you to manage all aspects of your parcel handling across multiple carriers. Your customers can see all available shipping rates and delivery options with live rating across all carriers. Once the order is placed, the shipping information and service is automatically available to production, and tracking information can be shared with the customer, reducing errors and customer support tasks.


MarketDirect StoreFront can be implemented as a standalone eCommerce and web to print solution complete with tools for invoicing, shipping, reporting and production automation. Alternatively, MarketDirect StoreFront can be integrated with an eProductivity Software Suite or a 3rd Party MIS to provide order to production automation, accounting, scheduling and planning and customer management.

Reporting & Analytics

Measuring web to print performance, tracking transaction completion rates, and creating reports has never been easier. With MarketDirect StoreFront’s comprehensive reporting and analytics tools you can monitor your eCommerce sites in real time. Including Google® Analytics and Tag Manager integration that lets you analyze conversion and completion right down to the product level, you’ll have all the data you need to optimize your online business.

Integration & Data Exchange

MarketDirect StoreFront has a range of tools to make 3rd party platform integration and data exchange simple. With the MarketDirect StoreFront API you can develop your own integrations and connect 3rd party management information systems, accounting platforms or CRM’s with bi-directional data exchange.

MarketDirect StoreFront’s optional cXML punchout catalog enables integration with 3rd party procurement systems such as Ariba® and Coupa®. In addition, MarketDirect StoreFront’s external system connector enables order information to be shared easily with 3rd party accounting solutions such as QuickBooks®. The JDF prepress connector enables job intent information to be shared with EFI Fiery® and 3rd party prepress and production solutions.

Who is MarketDirect StoreFront designed for?

MarketDirect StoreFront is purpose-built to empower commercial printers, inplant print centers, packaging printers and converters, franchise print networks, sign and display graphics printers, corporate marketing and communications teams, and enterprise commercial printers.

Commercial Printing

Inplant Print Centers

Franchise Print Networks

Sign & Display Graphics

Marketing & Corporate Communication Teams

To learn more about MarketDirect StoreFront check out the brochure.

Always-On Cloud-Ready Services

As an eProductivity Software cloud managed solution you won’t ever have to worry about MarketDirect server availability or uptime, you can focus on servicing your customers and your business. Our professional services team keep your solution up-to-date and running smoothly, alerting you to potential threats and providing 24/7 monitoring.