One of the greatest aspects of producing high quality textiles is getting to work with some of the most talented and innovative designers in the fashion industry. When given a chance to work with the creators at Project, a wildly popular fashion reality tv show, as a worldwide market leader in textile printing technology, we at Kornit Digital were flattered and excited to collaborate.
In the October 6th episode “Sink or Swim,” designers used the Kornit roll-to-roll printing system, the Kornit Allegro, to create their own unique printed fabrics for swimsuits and coverups, with the winning look to become a part of Heidi Klum’s swimwear collection. Kornit Digital played an essential role in the episode, providing designers with a rare opportunity to have complete control of their product, and realize their exact visions.
Each of the thirteen design contestants printed five yards of swimsuit fabric and four yards of a sheer rayon lawn for their cover-ups. Thanks to Kornit Allegro, the world’s only single-step digital textile printing system, the designers were able to receive their custom-made fabrics the next day, and immediately get to work!
Quick turn-around times are crucial for modern designers, and our work with Project Runway illustrated just how big a role reliably fast printing can play in bringing a product to market. Using Kornit’s patented NeoPigmentTM printing process, single step production can be achieved using natural fibers, synthetics, and blends. Our resource-efficient technology is eco-friendly, suitable for local production requirements, and can cut costs for textile companies.
The episode culminated in a fashion show featuring all of the different Kornit-produced textiles, transformed into incredible fashion. We especially enjoyed the critiques from the esteemed judges, Klum, Nina Garcia, Zac Posen and Lucky Blue Smith.
The top three designs of the episode were representative of the limitless possibilities offered by our printing technology. From a bright graphic feather print, to a more ethereal floral motif, to the bold black and white Escher-inspired harlequin print from challenge winner Rik Villa, each textile produced was one of a kind.
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Opportunities like this wonderfully showcase the speed, accuracy, and ingenious technology we at Kornit Digital bring to every project we undertake, and it was truly an honor to work with the entire creative team at Project Runway.
Check out all of the amazing looks and textiles from the episode in this video clip!